Why Coco Luxe is becoming Koko & Karma?
After four wonderful years serving you the freshest fortified coconut drinks on the market as Coco Luxe, it’s now time for us to adjust our name to fit the ethos we’ve always held - putting people and the planet first.
Here at Koko & Karma we don’t subscribe to the social media mantra ‘luxury at any cost’, instead we choose to protect our precious earth and the people on it whilst continuing to deliver you a premium product.
We believe the most quality product can only come from a Fairtrade and ethical supply chain, where workers are treated with compassion, paid fairly, and able to enjoy their own lives outside of work.
Every step of our supply chain has been scrutinized to ensure ethical working conditions, and environmental practices, with sustainability held as one of our core moral standpoints.
Jodie Evins, our founder and CEO, said: “The change to Koko & Karma better reflects my mission of people and planet first.
“I am a huge animal lover and advocate, so our supply chain has been thoroughly investigated, with all our coconuts sourced from cruelty free and earth-conscious suppliers.”
We will never source coconuts from farms that use monkey labour, forced or otherwise, as many other brands do. Humans have no right to enslave these animals into a life of such misery for their own profit (read more here LINK).
Brands must also take responsibility for how the products’ packaging will eventually end its life, which is why we’re introducing new aluminium cans in the place of our Tetra Pak packaging.
Initially Coco Luxe chose Tetra Paks because they’re mostly made from plant-based materials which can be recycled several times into other paper-based materials.
Inside a Tetra Pak there’s a thin layer of plastic polymers and aluminium. This can also be melted into a mix, which can then be downcycled into products including plastic pens and car floor mats - most of which are destined for landfill within a few years in any case.
However, the real catch is that very few Tetra Paks actually make it to be recycled, with a very low recycling rate of only 26% worldwide. This figure sourced directly from Tetra Pak themselves.
This is thought to be due to the limited number of recycling facilities who will process them. Sadly we must assume that the other 74% of Tetra Paks end up in landfill, or worse...polluting the ocean.
It is the Tetra Pak’s composition that makes it more challenging to recycle; 14% plastic, 6% bioplastic cap, 75% cardboard, and 5% aluminum.
Aluminium cans on the other hand are 100% aluminium and infinitely recyclable, which makes them a walk in the park to recycle when compared with the Tetra Pak.
Additionally, a recycled aluminum can contain 68% recycled materials, whilst recycled plastic bottles can only contain a measly 3% recycled material, the US Environmental Protection Agency states.
As a brand we value transparency, if you’d like to ask us any questions about our supply chain or environmental practices please don’t hesitate to get in contact.